If there is certainly been a single immutable rule throughout American tv history, it has been local news. Pretty much from the moment the station 1st signed on air, they commenced carrying local news wherever sports constantly performed An important function. An absence of dependable programming sources in these early a long time led a lot of stations to show to sporting activities to fill their broadcasting schedules. The big apple's WNBT tv signed on to broadcast in July 1941, and its first broadcast was an experienced baseball video game ("NBC History", 2003). When creating neighborhood newscasts to go well with their viewers, these stations ordinarily included sports and climate. By way of example, in 1961 WKMG started off its to start with full-time news department in Orlando. Newscasts consist of Frank Vaught's sports activities reviews ("The historical past of," 2003).

Sports activities have held a dominant placement in regional news broadcasting for numerous a long time, but latest sector developments have referred to as into issue this placement. Segmented audiences, modifying demographics, and declining news profitability have forced the station to reexamine its local sporting activities phase. “Athletics has become the very last regions of Television exactly where individuals do things just how they normally have,” claims television executive Elliott Wiser. “(Now) a different technique is required” (Deggans, 2000).

Issue for Local Television set News

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Task for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 2/three가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 seventy six%로 증가했습니다. 2001년 9월 테러 이후에도 지역 뉴스 시청률은 seven% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and Television News Director’s Affiliation(“Modifying channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). TV 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 four~5개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Trouble for Regional TV Athletics

None of this is Great news for your area television sporting activities sector, that's more and more less than scrutiny from station execs. Even with its traditional existence within regional newscasts, sports have prolonged been considered a "tuning" issue. Based on a study by the Radio and tv Information Directors Foundation, only 31% of viewers claimed they had been 'incredibly interested' in sports activities and 32% were being 'fairly intrigued' ("Journalism and Ethics", 1998). This compares to seventy two% who expressed curiosity from the weather. "Sports activities are particularly polarizing." said television information marketing consultant Brent Magid. “The majority can take, depart, or despise” (Greppi, 2002).

Studies have proven that Girls are considerably less enthusiastic about sporting activities than Guys (Gantz and Wenner, 1991; Perse, 1992), and several stations have acted appropriately. In 2000, Tampa's WTSP dropped the Activity from its early night newscasts. Based on station news director Jim Church, "Telling a story when not one person is listening is not really a good use of air time" (Deggans, 2000).

Some stations have eliminated the sport, while others have lowered their allotted time. Dependant upon the working day of your 7 days (weekends have extra sports time), sports segments have traditionally received in between three and five minutes of nearby news protection. Given that selection is all the way down to a few moment. In 2002, Pittsburgh's KDKA Lower time for sports activities by just three along with a half minutes for 3 several hours of stories. Other folks while in the sector have carried out new ways, including sports activities tales that aim additional on persons than scores or cater to your wider news viewers. "What we are looking to do now is treat sporting activities as information," states KDKA news director Al Blinke. “We wish to do anything past sports” (Finder, 2002).

Dialogue

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Tv set 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Adjustments in nearby sporting activities could possibly be a reflection from the large upheaval occurring all through broadcast information. In the event the sports sector is no more Secure, How about other news features? CBS Group Information Vice chairman Joel Cheatwood (Trigoboff, 2002) reported, “[All of this] forces us to reexamine the [information] design.”

On a far more quick amount, adjustments in the regional sports sector right impact Countless aspiring sportscasters. Stations which can be lessening their dedication to sporting activities can also be cutting down their sports workforce amounts, which impacts The work 스포츠중계 marketplace. One more information director stated, "[Athletics on newscasts] is dying." “We went from two full-time sportsmen to one entire-time, one accountable for the information a few days per week, and it had been a struggle to remain there.”

Equally crucial, improvements in just how sports are presented are forcing athletics broadcasters to know new methods. No longer can sportscasters give attention to scoring. They have got for making the presentation more engaging for regular followers. That is also significant for journalism educational facilities across the country, which have to document what stations want within the sports activities sector and update their instruction curricula.

Will these alterations get the job done or persist? Athletics journalist Chuck Finder (2002) commented to the improve in KDKA, “Enable’s reserve remaining judgment right until September, in the event the Steelers, college or university, and highschool soccer seasons start off in earnest. Then the station will be . There is an mistake in clock administration.”